Who we are

Two crafts, one practice.

Reckon. is a studio that puts experience design and deep-tech engineering under one roof. The thing we share is the belief that AI is most useful when it's met head-on, in real workflows, with the laptops already on the desk and the objects already in the room.

We started Reckon. as a studio. The workshops came after.

Reckon. began with the work, not the slides. Voice AI installations, museum-scale experiences, custom AI tools, feedback systems on real hardware. After a few projects, teams kept asking how we did it, and whether we'd come show them. So we did. The workshops aren't a pivot. They're the same craft, in the room with your team instead of in our workshop.

Reckon.Works lives on Strijp-S in Eindhoven, working across the Netherlands, Europe, and global on demand.

Same five steps we run for ourselves, we run with you.
The people

Bas and Rudie.

Bas de Beer
Co-founder

Bas comes from cinema and immersive media. He's been chasing what a picture can be at cinema scale, then past the screen, then off it altogether. The answer turned out to be hardware: drones, cablecam rigs, programmable light, voice rooms, sensors that watch a space, AI living inside the hardware itself and wired to whatever else the room runs. The studio calls itself closer to imagineers than consultants, and Bas is mostly why: design, hardware, and AI in one set of hands.

He runs most of how the work meets people, at the front of every build, on a Reckon Day, in workshops. On retreats he leads the morning AI-build sessions, putting AI inside your work, your hardware, and your day. In the afternoons he runs the walks and the silence himself: the part of the retreat he insists on.

Rudie Verweij
Co-founder

Rudie spent seven years co-founding a deep-tech startup that built cooling for the infrastructure powering modern AI: ASML, AMD, Intel. Last summer he toured Indianapolis, Paris, Seoul, Singapore, and Dubai to read where AI was heading, and came back to spend his days building with it and showing teams how.

At the studio he builds the developer tooling we code with, maintains the open-source AI-literacy projects our retreats draw on, and holds the GDPR architecture cultural clients sign off on. On retreats he runs the deeper AI-tech sessions: prompting craft, local models, what a private deployment looks like.

Where we work

The Apparatenfabriek on Strijp-S, Eindhoven.

Mid-century photograph of Philips' Gloeilampenfabrieken — the Apparatenfabriek on Strijp-S in Eindhoven.
The Apparatenfabriek in its Philips years, Strijp-S.

Strijp-S is the cluster of old Philips factory buildings on the west side of Eindhoven, now run by design and engineering studios. Our office is in the Apparatenfabriek, the building where the lab apparatus and instruments were once made: glassblowers, instrument makers, electronics benches.

We don't claim that history. We work next to it, and it sets the bar. The Philips lineage is the reason Eindhoven still has so many people who can fabricate, prototype, and ship in the same week. The city makes us better at the work, and we'd rather build here than anywhere.

Office fixture
The Reckon. Sign.
A small interactive object by our front door. It notices when someone walks in and greets them with one of four elements. Half philosophical wink, half way to say hello.
Meet the Sign on the contact page
What we believe

A short list of quietly held opinions.

  • AI training that doesn't touch your real work isn't training. It's a talk. Talks have value, but they're not what changes a team.
  • Most AI tools fail because nobody opens them. Adoption is a design problem, not a feature problem.
  • The same craft makes good workshops and good products. Honest reckoning, working code, attention to the moment somebody actually has to use the thing. Workshops are the field test for the studio's craft, and the studio's craft is what we teach.
  • Voice is the most natural interface there is. Screens are not the only answer.
  • Speed is overrated. Honesty is underrated. The fastest path is usually an honest reckoning with what's already there.
  • AI never stops, so you have to learn when to. The retreat exists because of this.
  • Hardware-meets-design Eindhoven. The city makes us better at the work.
  • Small can be sharp. The point is the craft, not the org chart.
Want to talk?

Want to talk?

Email lets@reckon.works All ways to reach us