Most of the calls we get start the same way. A founder, a head of operations, or an HR lead writes us a paragraph that says, in some shape, "we should do something about AI." What they usually mean is: the team has tried things, nothing is sticking, and a colleague mentioned us.
What follows in those calls is a conversation about format. We run three: a three-hour open workshop at our studio in Eindhoven, a one-day on-site Reckon Day for a single team, and a six-to-seven day Reckon Retreat in Madeira. They look like a price ladder. They are not. They solve different problems.
Here is how we think about which one fits.
The open workshop, three hours
The open workshop is the lowest-commitment way to get hands on AI without committing your whole team. Twelve seats, individuals, beginners welcome. €149 per person, including BTW. Three hours, an afternoon, you bring a laptop and a real piece of work.
It works best when you are unsure whether AI matters for your day-to-day, and you want to find out without booking a vendor. It is also good as a "scout" before you book something bigger: send one or two team members, see what they come back with.
It works less well when you already know AI matters and you need everyone on the team to have the same baseline by Friday. For that, see the day.
The Reckon Day, one day, on-site
A Reckon Day is six hours with your team, on your site, designed around your real workflows. Custom quote, per team, excluding BTW. Best between four and twelve people, can stretch to twenty with two facilitators. We come to you. You bring the room, the team, and the actual work.
The day runs the full 5 R's, the cycle that runs through everything we do: recognize where you are, reckon with what you want AI to do (and not do), refine with hands on real workflows, reflect on what stuck, and run a practice that keeps going. Concretely: an honest morning audit, a long afternoon block of building, a short wrap-up that maps what each person will try first thing Monday.
It works best when there is real shared work in the room. Founders, ops, marketing, design, finance, support, engineering. We have done it for fully Dutch-speaking teams, fully English-speaking teams, and bilingual rooms.
It works less well as a one-off for ceremony or visibility. If you want a keynote, we do those, but they are a different thing. A Reckon Day is for the day after the keynote, when the work is on the table.
The Reckon Retreat, six to seven days, off-site
The Reckon Retreat is the long form. Six to seven days off-site, currently in Madeira, with a small group. Each day maps to one of the 5 R's. Mornings hands-on, afternoons no-tech by design. €5,000–7,500 per person, all-inclusive, excluding BTW.
It works for founders, leadership teams, and individual professionals who can not think clearly about AI in the same room where they answer email. It also works as a private retreat for a single leadership team that wants a structured week to face what AI is doing to their business.
It works less well as a quick-start. The retreat is for people who already know AI matters and need a week to actually face it. If your team is at "we should do something about AI", a Reckon Day is faster.
The price ladder looks like time, but the real difference is depth. The day compresses the cycle into hours. The retreat gives each step its own day. The workshop gets you into the loop just enough to want more.
Five questions to ask first
Before you pick, the five questions that change what we'd recommend:
- Is the team already using AI, or pretending to? If pretending, start with a workshop or a day. The honest reckoning has to come before the practice.
- Is the work in the room, or in someone's head? A day works best with real files, real accounts, real workflows. If the team's work is theoretical or pre-launch, it might be too early.
- Is leadership in the room, or just sending the team? If leadership is sending people, you usually need a separate session for them. Otherwise the team comes back with new tools and old constraints.
- What's the pace of decisions? If your team makes decisions in days, a Reckon Day matches that. If your team makes decisions in quarters, a retreat fits better because the integration time matches the rhythm.
- What language is the work in? We run sessions in Dutch and English. Mixed rooms work, but we tune the depth. Tell us up front.
Why Eindhoven matters
This is not regional pride, it is shorthand for the kind of practice we run. Eindhoven is where ideas get fabricated. It's the city behind Philips, the High Tech Campus, ASML, the Dutch Design Week, TU/e. The default mode here is to make the thing rather than to write a deck about the thing.
That carries into the way we teach AI. We do not run a slide-led "AI for business" workshop. We get hands on the work. The training becomes a kind of fabrication. You leave with something that runs, not something that sounds clever.
What it costs to find out
Nothing. Email lets@reckon.works with what your team does and where AI is stuck. If we're the wrong team for what you're after, we'll say so and point you at who isn't.
If you'd rather see the formats first: Reckon Day, Reckon Retreat, open workshop.